Last updated 02/10/2026

This Privacy Policy explains the collection, use, sharing and protection of personal information when you enter the Visit Pennsylvania 2026 Prize Draw through the competition microsite. It also explains your rights under UK data protection law.

The Promoter and administrator are committed to handling personal information fairly, lawfully and transparently in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018.

1 Data controller

The data controller responsible for the personal information collected through the Prize Draw is:

Ardmore Group

Ardmore House, Kinnegar Drive, Holywood, Northern Ireland, BT18 9JQ

Email: teamvisitpa@lkcommunications.co.uk

Ardmore Group administers the Prize Draw on behalf of Promoter Visit Pennsylvania. The prize is offered by Visit Pennsylvania.

2 Personal information we collect

We may collect the following information when you enter the Prize Draw:

  • your full name;
  • your email address and telephone number;
  • your postal address, for eligibility verification or prize fulfilment;
  • confirmation that you are aged 18 or over and resident in the United Kingdom;
  • your answer to the competition question and details relating to your entry;
  • your marketing preferences, where you are given the option to opt in;
  • technical information connected with your use of the microsite, such as your IP address, device information and cookie identifiers, where applicable; and
  • identity, residency, passport or travel information if you are selected as the provisional winner and this is required to verify eligibility or arrange the prize.

You must provide the information marked as required on the entry form. If you do not provide it, we may be unable to accept or administer your entry. Marketing consent is optional and is not a condition of entering the Prize Draw.

3 How we use your personal information

We use personal information to:

  • receive, validate and administer entries;
  • check eligibility, prevent fraud and enforce the Terms and Conditions;
  • select and contact the provisional winner;
  • verify the winner’s identity, age and UK residency;
  • arrange and fulfil the prize, including flights, accommodation and transfers;
  • respond to questions or complaints about the Prize Draw;
  • maintain appropriate records and comply with legal or regulatory obligations;
  • operate, secure and improve the competition microsite; and
  • send marketing communications where you have separately consented to receive them.

4 Lawful bases for using your personal information

We rely on the following lawful bases under UK data protection law:

  • Contract: to take steps at your request when you enter and to administer the Prize Draw in accordance with its Terms and Conditions.
  • Legitimate interests: to run a fair and secure Prize Draw, verify entries, prevent fraud, respond to enquiries, maintain records and protect our legal rights. We consider these uses necessary and proportionate and balance them against your rights and interests.
  • Legal obligation: where we need to keep or disclose information to comply with applicable law or a regulatory requirement.
  • Consent: to send marketing communications or use non-essential cookies where your consent has been given. You may withdraw consent at any time without affecting processing carried out before withdrawal.

5 Who we share personal information with

We do not sell or rent personal information. We may share it only where necessary with:

  • Visit Pennsylvania and organisations supporting the administration of the Prize Draw;
  • service providers that host or support the microsite, entry platform, communications, analytics or data storage;
  • travel, accommodation and transfer providers where this is necessary to arrange and fulfil the prize for the winner and guest;
  • professional advisers, insurers, auditors, regulators, law enforcement bodies or courts where required by law or reasonably necessary to protect legal rights; and
  • other organisations where you have given specific consent.

Service providers acting on our instructions are required to protect personal information and may use it only for the agreed purpose.

6 International transfers

Some organisations involved in administering or fulfilling the prize may be based outside the United Kingdom, including in the United States. Where personal information is transferred outside the UK, we will ensure that an appropriate lawful transfer mechanism is used. This may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses or another safeguard permitted by law. You may contact us for further information about the safeguard used for a particular transfer.

7 How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected. Entry and administration records will normally be retained until the Prize Draw has been completed, the prize has been fulfilled and any reasonable period for queries, complaints, audit or legal claims has passed. Information required for legal, tax, regulatory or fraud-prevention purposes may be retained for longer where necessary.

Where you have consented to marketing, we will keep the relevant contact details and consent record until you unsubscribe, withdraw consent or the information is no longer needed. We may retain a limited suppression record to ensure that we respect an unsubscribe request. Information that is no longer required will be securely deleted or anonymised.

8 Security

We use appropriate technical and organisational measures to protect personal information against accidental or unlawful loss, alteration, unauthorised access, disclosure or misuse. Access is limited to people and service providers who need the information for an authorised purpose. No online service can be guaranteed to be completely secure, but we review our safeguards and respond to suspected data incidents in accordance with applicable law.

9 Your rights

Depending on the circumstances and the lawful basis used, you may have the right to:

  • request access to the personal information we hold about you;
  • ask us to correct inaccurate or incomplete information;
  • ask us to erase your information in certain circumstances;
  • ask us to restrict how we use your information in certain circumstances;
  • object to processing based on legitimate interests;
  • receive certain information in a structured, commonly used and machine-readable format, or ask us to transfer it to another organisation, where the right to data portability applies;
  • withdraw consent at any time where processing is based on consent; and
  • complain to the Information Commissioner’s Office.

Your right to object: You have an absolute right to object to the use of your personal information for direct marketing. You may also object to processing based on legitimate interests. We will stop processing unless we can demonstrate compelling legitimate grounds that override your interests, rights and freedoms, or the processing is needed for legal claims.

To exercise your rights, contact paula@lkcommunications.co.uk. We may need to confirm your identity before acting on a request. Data protection rights are subject to legal conditions and exemptions.

10 Marketing preferences

If you choose to receive marketing communications, you can unsubscribe at any time by using the unsubscribe link in an email or contacting paula@lkcommunications.co.uk. Withdrawing from marketing will not affect your Prize Draw entry or prevent essential communications about the administration of your entry or prize.

11 Cookies and analytics

The microsite may use cookies and similar technologies that are necessary for it to operate securely. Non-essential analytics or marketing cookies will be used only where the required consent has been obtained. Further information about the cookies used, their purpose, duration and how to change your preferences should be provided through the microsite cookie notice or consent tool.

12 Children

The Prize Draw is open only to people aged 18 or over. We do not knowingly collect personal information from anyone under 18 through the Prize Draw. If you believe that information has been submitted by a person under 18, please contact us so that we can review and, where appropriate, delete it.

13 Complaints

Please contact us first if you have concerns about how we use your personal information so that we can try to resolve the matter. You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Telephone: 0303 123 1113

Website: ico.org.uk/make-a-complaint

14 Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to the Prize Draw, our use of personal information or applicable law. The latest version will be published on the competition microsite and the date at the top of the policy will be updated.

15 Contact us

For questions about this Privacy Policy or how personal information is used, or to exercise a data protection right, contact:

Ardmore Group

Ardmore House, Kinnegar Drive, Holywood, Northern Ireland, BT18 9JQ

Email: teamvisitpa@lkcommunications.co.uk